In the new energy market, there is a car that seems to be “in a class of its own”.

In the current trend of “competing for price”, “competing for luxury”, “competing for space”

and even “competing for service”, Rox 01 seems to like to be unique from the beginning.

It positions its products in the outdoor, off-road, and even lure fishing.

The first time I saw Rox 01 was at the Guangzhou Auto Show.

The exterior design of Rox 01 is very much in line with the current mainstream aesthetics.

The futuristic exterior design combines elements of technology and nature, showing a unique visual impact.

The body lines are smooth and full of tension, and the overall shape is simple but powerful,

giving people a visual experience that is both elegant and dynamic.

The front face design is a highlight of the Rox 01, which uses a closed grille to highlight its identity

as a new energy vehicle.

The brand’s iconic luminous LOGO is embedded in the center of the grille,

and the narrow LED headlights on both sides create a sharp “eye”.

The matrix light source is used inside the headlight group, which not only improves the lighting effect,

but also enhances the sense of technology.

The air intake design at the bottom is low-key and practical,

which not only optimizes the aerodynamic performance,

but also adds a touch of sportiness to the front face.

On the side of the body, the Rox 01 adopts a two-color body design,

and the roof forms a sharp contrast with the body,

further highlighting its sense of fashion.

The design of the hidden door handle not only reduces wind resistance,

but also makes the side of the body more concise and smooth.

The waistline extends from the front wheel eyebrow to the taillight,

outlining the slender body proportions.

The wheel hub adopts a low wind resistance design, with a unique and futuristic shape,

which further enhances the technological atmosphere of the whole vehicle.

In order to highlight its outdoor attributes, the left roof of the Rox 01 is also

equipped with a roof tent, which is convenient for camping at any time.

At the rear of the car, the Rox 01 adopts a through-type taillight design,

and the light strip is slender and layered,

which is highly recognizable when lit.

Below the taillight is a simple brand logo, which echoes the front logo.