On April 23, the Shanghai International Auto Show opened in great fanfare. At this auto show, with the theme of “See the World through Travel”, Jetour Auto brought an all-star lineup of vehicles including the Traveler Star Guardian , Shanhai T2 Extended Edition, Shanhai T1 4WD Edition, Jetour Imagineer, and the new Shanhai L9 to the show, becoming a beautiful landscape at the auto show. Among them, the global debut of the “science fiction square box” Jetour Traveler Star Guardian pushed the atmosphere of the auto show to a climax and became the focus of the audience.
In 2025, when price wars are fierce and market competition is intensifying, Jetour Auto has won wide recognition in the market with its excellent product strength and unique brand charm. In the first quarter, Jetour Auto’s cumulative sales exceeded 154,000 vehicles, a year-on-year increase of 43.7%, achieving the best start in the brand’s history. At the same time, Jetour Auto also created four firsts in the domestic sales of square boxes, the export sales of square boxes, the number of countries and regions covered by the export of off-road models, and the global off-road ecological coverage, demonstrating its strong market competitiveness and brand influence.
As the star model of this auto show, the Jetour Traveler Star Guardian attracted countless eyes with its unique space mecha and interstellar travel design aesthetics. The car uses the outer armor of an interstellar battleship as the prototype, with three-dimensional cutting energy edges hiding the air guide, and lightweight materials that are both rigid and flexible, showing a strong sense of the future and technology. At the same time, the perfect combination of the “body-color paint” exclusive to luxury models and the mecha bumper, as well as the addition of elements such as the aluminum alloy roof platform, space side ladder, and aviation trunk, perfectly integrates mecha aesthetics with pragmatism, bringing users an unprecedented driving experience.
In addition, Jetour also displayed its first pickup truck model, the Jet Thinker, at the auto show. Positioned as a “high-performance travel off-road pickup truck”, the vehicle has hard-core strengths such as a 2.3TD diesel engine, BorgWarner part-time four-wheel drive, as well as intelligent configurations such as Qualcomm 8155 chip smart cockpit and L2-level intelligent driving assistance system, bringing users a car experience that combines hard-core off-road-level toughness with passenger SUV – level comfort. At the same time, the appearance of models such as the Shanhai T1 four-wheel drive version, the Shanhai T2 extended version, and the new Shanhai L9 has further enriched Jetour’s product line and met the diverse needs of different users.
In addition to its powerful product lineup, Jetour also showcased its unique brand concept and ecological layout at the auto show. Relying on the technical empowerment of Chery Group, Jetour took the lead in promoting off-road equality and launched the world’s first real off-road combination assisted driving technology – Falcon Intelligent Solution, which popularized off-road. At the same time, Jetour is constantly exploring the “car + life service” ecosystem, and has cross-border cooperation with the internationally renowned coffee brand Tims Coffee to launch a co-branded stainless steel rainbow cup to create a relaxed and comfortable travel life for users.
Looking into the future, Jetour Auto will continue to radiate its “wild vitality”, guided by the travel + strategy, to promote the unique charm of Chinese smart manufacturing on the world off-road stage and build the world’s first electric hybrid off-road brand.
At the Shanghai Auto Show, Jetour not only demonstrated its strong product strength and brand charm, but also set a new benchmark for the industry with its unique brand concept and ecological layout. We believe that in the future development, Jetour will continue to lead Chinese off-road vehicles to the world, allowing more and more users to enjoy the fun and freedom brought by off-road.
